Saturday, October 20, 2007

Audi R8 Fast Car Built Slow




Audi UK is investing more than £6 million to support its R8 high-performance sports car with one of the most ironic claims in the history of advertising: "the slowest car we’ve ever built". The new campaign featuring the sought-after all-aluminium, quattro four-wheel-driven, V8-powered two-seater breaks this week, and represents the largest investment ever made by Audi UK in the launch of a new car.

The R8 is, of course, anything but slow off the mark: it is the fastest production car Audi has ever produced, but because each one is constructed with painstaking precision, largely by hand, it actually has the by far the slowest build process of all Audi models. Only 450 cars will be delivered in the UK this year, and 750 in 2008, with prices starting at £77,000.

“The R8 is the epitome of Vorsprung durch Technik – it embodies everything it stands for – advancement through technology," explains Peter Duffy, Audi UK’s Head of Marketing. "It also symbolises progressive design, our pursuit of perfection and unrivalled handling built from our motorsport history. We had to tell the story of how the car is built."

That story will be told in a 90-second commercial developed by creative duo Richard McGrann and Andy Clough of Bartle Bogle Hegarty (BBH), Audi’s long-standing creative partner and the agency responsible for encapsulating its values in the UK through the ‘Vorsprung durch Technik’ catchphrase. It uses a filming technique developed by director Olivier Gondry, and observes a group of real Audi mechanics over a number of days as they construct the vehicle from the very first bolt to the finished car.

“We wanted to make a film which made the process of constructing an R8 as beautiful as the car itself,” explains Richard McGrann. The effect captures the workers’ movement through time – each frame measures a point in time compressed into one shot. Filming took place over eight days in Germany, with each frame requiring a minimum of 20 different shots and four layers to achieve the unique visual effect.

The soundtrack for the commercial is provided by critically acclaimed folk singer Simone White, whose pure vocals and haunting melodies have had both critics and listeners spellbound. The beautiful track, ‘The Beep Beep’, is taken from Simone’s new album – ‘I am the Man.’

The multi-channel campaign breaks on 17 October at 1855hrs during the England vs Russia football match on Sky Sports One*. From 16 November, the commercial will also be aired in cinemas across the UK around quality films such as American Gangster – the latest offering from Ridley Scott starring Russell Crowe and Denzel Washington. Around this time a ‘making of’ programme will also be broadcast on the Audi Channel on Sky 884, and the R8 will begin making two-day appearances on the concourses of major UK stations to give travellers a glimpse of the finished article.

HR BMW M3 Coupe






Here's some news to delight M3 fans - right from the launch of the new M3, H&R has sporty components to make it even more agile. Some test drivers believe the car's tuning places too much emphasis on comfort in comparison with its competitors – this can be sharpened up by adding an H&R spring kit. The spellbinding steering precision right from the factory can be improved a few shades more by the 25-millimetre lower suspension setting at the front axle and 15-millimetre lower suspension at the rear. The H&R development team has also taken care to ensure that the spring kit harmonises perfectly with the adjustable dampers, an optional extra, so you can be sure of a comfortable ride, even with the sporty setup. Better traction also facilitates higher cornering speeds – even on hairpin bends and when changing direction quickly. The lower suspension gives the car a wider look, even making it seem a touch more masculine. The wheel spacers, which can be combined with the series and aftermarket rims, take care of the rest, putting the icing on the cake of this chassis package.

H&R-Spezialfedern isn't neglecting those who like to race for fun or glory either. Coilovers and additional stabilisers will soon be available to make the V8 M3 once again the king of all racetracks in its category in the future.

Thursday, October 11, 2007

Audi Q7 3.0 TDI 240 hp






The Audi Q7 3.0 TDI with 240 hp of output and 406 lb.-ft. of torque – the latest version of the incredibly powerful 3.0 TDI six-cylinder engine is now available in the Audi Q7. The ultra-modern compression-ignition engine with Common Rail fuel injection system and piezo injectors impresses not only with its sheer power, but also, and even more so, with its remarkable efficiency. On average, the Audi Q7 3.0 TDI requires a mere 9.8 liters of diesel for every 100 kilometers traveled. This means that the new version needs 0.7 liters less than its predecessor, despite the significant increase in power output and torque.

Under the hood of the new Audi Q7 3.0 TDI is the very latest series production diesel engine the brand has to offer. The latest generation of the V6 celebrated its debut in the A5 Coupé and recently also became available in the new A4 saloon. It produces a peak torque of 406 lb.-ft., more than 90% of which is available across a broad speed range from 1,500 to 3,250 rpm. The Audi Q7 3.0 TDI accelerates from standstill to 62 mph in 8.5 seconds. The six-cylinder engine is able to fully exploit its superb pulling power at any speed.

The Audi Q7 3.0 TDI transmits its power through a six-speed tiptronic gearbox and a sportily configured quattro drive train. In normal operation, this transmits 40 percent of the drive force to the front wheels and 60 percent to the rear wheels. In addition to steel springs, the optional pneumatic adaptive air suspension is also available – this marries dynamic handling with the ride comfort of the luxury class.

The beefed up bestseller in the Audi Q7 range, the 3.0 TDI, accounts for more than 80 percent of all Audi Q7 vehicles sold in Germany.

Gallery is ready for download.....

Monday, October 8, 2007

Lexus IS F Premium






The IS F is a Lexus "F" premium sports car based on the concept of proposing a new level of performance for Lexus through a refinement of basic performance with the addition of new cruising technology. The vehicle was developed to pursue, to the fullest extent possible, the "joy of driving" - which is one of the fundamental appeals of the automobile - by responding reliably and performing as intended.

Based on the IS series, the IS F boasts a completely new engine and transmission, an exclusive suspension and specially selected aluminum wheels and tires. The vehicle was tested extensively on race circuits in Japan and overseas, including Fuji Speedway, in order to demonstrate its full potential. Detailed attention to the responsiveness of the acceleration, gear shifting, steering and brakes, as well as to the actual experience of quality (such as engine sound and the sensation of acceleration), has created a new type of driving pleasure - not just for the driver but for passengers as well - thus expressing the emotional appeal of the Lexus brand.

Based on the idea of creating a vehicle that can run on various types of roads, the vehicle was extensively tested on race circuits, including Higashifuji Technical Center and Fuji Speedway. The "F" in the IS F name comes from the "F" in "Fuji Speedway".

Note: Products described in this and in any attached materials are for the Japanese market only.

Monthly Sales Target (in Japan): 40 units
Assembly Plant : Tahara Plant, Toyota Motor Corporation

Model: IS F
Engine: 2UR-GSE
Powertrain: 5.0-liter V8, Front-engine, rear-wheel drive
Transmission: 8-Speed Sport Direct Shift
Price (including consumption tax)*: 7,660,000

Excluding recycling fees

Vehicle Outline
1. Performance that Can Maximize Driving Pleasure

The newly developed 5.0-liter V8 engine is a D-4S (direct injection four-stroke gasoline engine, superior version) that combines both port and direct fuel injection. Advanced technologies, including electric motor-driven VVT-iE (Variable Valve Timing-intelligent system by Electric motor) on the intake side of the Dual VVT-i (Dual Variable Valve Timing-intelligent system), maximize the performance of the engine. This naturally aspirated engine provides a feeling of linear acceleration, high acceleration response and powerful, enjoyable acceleration even at high engine speeds.

By adopting the dual-intake system, the IS F provides smooth and even torque at low or medium engine speeds and high torque with both air inlets open at high engine speeds. In addition, the engine sound goes through three transitions in line with rpm to offer true sports car stimulation.

Engine Specifications
Model: 2UR-GSE
Type: V8 DOHC
Displacement [cc]: 4,968
Bore x stroke [mm]: 94.0 x 89.5
Fuel supply system: D-4S (direct fuel injection + port fuel injection)
Fuel type: Premium unleaded gasoline
Compression ratio: 11.8:1
Maximum output [kW (PS) / rpm]: 311 (423) / 6,600
Maximum torque [N-m (kg-m) / rpm]: 505 (51.5) / 5,200
Exhaust emissions levels compared to the Japanese 2005 standards(1): 75% lower
Fuel efficiency in the 10-15 Japanese test cycle(2) [km/l]: 8.2

1. Specified under the Japanese Ministry of Land, Infrastructure and Transport's (MLIT) Approval System for Low-emission Vehicles
2. Outlined by MLIT

The 8-Speed Sport Direct Shift transmission is based on the eight-speed automatic transmission used on the LS460 series, with electronic control technology that provides the benefits of both the smooth shifting of an automatic transmission for comfortable driving and a full-scale, sporty manual transmission that does not need a clutch - which is without precedent anywhere in the world* for an eight-speed transmission. The two-pedal sports transmission also offers new value and perfectly suits a premium sports car. In addition to smooth shifting when the lever is in "D", the torque converter allows smooth and powerful acceleration when starting up in first-gear by putting the lever in "M". In gears two through eight, the direct connection between the engine and the transmission results in direct acceleration response. While achieving one of the fastest gear-change responses in the world, the transmission also has a blipping (revving) control feature that-in the fashion of the heel and toe technique used by race drivers-automatically increases engine rotation speed during downshifts to avoid downshift jolts. In addition, the IS F also features a special paddle shifter that can be operated without the need to remove one's hand from the steering wheel.

The springs, shock absorbers, stabilizers and other parts have been optimally tuned for an exclusive suspension that is based on the IS series suspension, which provides both outstanding stability and a feeling of agility. The vehicle offers excellent cruising performance that is capable of handling race circuits.

In addition to 19-inch forged aluminum wheels that are both strong and light, the IS F uses large-diameter, wide 225/40R19 tires at the front and 255/35R19 tires at the rear for superior gripping performance, excellent handling and cruising stability.

The IS F has high-performance brakes that can withstand even extreme braking on race circuits.
The VDIM (Vehicle Dynamics Integrated Management) system stabilizes the vehicle by coordinating control and achieving an optimum balance between drive power, steering and braking, thus allowing high preventive safety. The IS F's VDIM has a "sports" mode that ensures safety while maximizing vehicle performance.

As of September 2007, according to a TMC survey
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